Audience Profile

Hobbies

He will spend most of his time watching music videos created by bands none of his friends of heard of. He will love seeing music videos that are Indie so he can brag to his friends about new music nobody has heard. To add to this he also likes videos, which are a mixture between Performance and Narrative. Along with this he will love going to big festivals like Reading and Leeds so he can get a nice collection of music bands and small gigs with non-mainstream bands that any particular person wouldn’t enjoy going to. He will enjoy going shopping with friends of similar interests to buy vintage clothing and vinyls. He will enjoy using social networking sites, specifically Instagram taking vintage look photos of his recent purchases.

Clothing:

He will usually wear black spray on skinny jeans (or other minimal colours) revealing his ankles or plain socks, sometimes he might even have huf plant life socks on show. He will never wear clothes which show off a brand, instead he would chose to wear expensive clothing brands, which are neat and give off a vintage look. He will wear fully buttoned shirts with the sleeves very high up, and also plain t-shirts, which will also have sleeves, rolled up very high. He will also claim he was the first person to start rolling his sleeves. He will always like to have a watch on, watches which vary from retro/vintage along with tacky bracelets and festival bands from many years ago, to prove a point. He will either show off his new short back and side’s haircut with no blend a tall, a casual messy long look or wear a snapback or vintage beanie. Footwear will consist of authentic vans, creepers and boat shoes, and possibly a pair of Clarks Originals but only for collection. Furthermore he will wear denim jackets, oversized coats and an indie feminine backpack. 

Music:

He will listen to a lot of different genres of music but artists in each genre that he doesn’t believe anyone knows. His primary genres that he loves the most will be alternative/indie music, bands like: Foals, Friendly Fires, MGMT, Metronomy, TDCC, Peace, Vampire Weekend and Miike Snow. He will never illegally download any of his music from websites using torrents but he will buy every song from iTunes, to prove that he loves his music so much.

He will enjoy reading music magazines like NME, which will help fulfil his knowledge on indie/alternative bands, however he will also purchase magazines of different based genres like complex because he also likes this style of music.

This type of audience would be extremely interested in listening to our band because they are new to the indie/alternative genre, therefore they need to be the first to listen and watch the video, so there friends know they were the first to find them. Furthermore the style of music and video will be a mixture of performance and narrative which suits them perfectly.