CD Digipak

Digipaks are used to add an element of creativity and style to album covers. Changing them from just ordinary photos to three fold spreads consisting of different elements, adding more emphasis and attractive more attention to the CD. This can be seen as a simplistic digipak style. The album XX by the XX has a simple black background with an X in white. Although it is very simplistic, the binary opposites of the colours combine to make it extremely effective. 

Rihanna also has a digipak set for her album ‘loud’. This includes a three-fold photo, which is extremely effective, as noticeable from the photo it is oh her laying down in roses. This photo contradicts the album title of ‘loud’ because laying in roses would be expected to be peaceful and quiet, this adds to the effect of the three fold photo. In contrast to the xx rihannas album also includes a lot of colour, seemingly using a colour scheme of red, green and a creamy colour. I like the simplicity element of the xx’s digipak however I believe overall rihannas would be more effective in drawing attention which is important.

To continue another digipak, which I found unique, was Ben Howards for his album ‘follaton wood’. The image shows his digipak set out flat, this allows us to see all the images clearly. I believe it is effective because of the sunset shots used with the trees; it gives the digipak a different feeling to it, which can attract buyers and attention. Along with this the images are bright and vibrant. This can compliment the overall look and the way in which the digipak is perceived.